多赢幸运飞艇

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醫藥英才網 > 職場動態 > 醫藥職場動態 > 婦兒醫療行業正洗牌 消費升級之下萬億市場可期

婦兒醫療行業正洗牌 消費升級之下萬億市場可期

多赢幸运飞艇 http://www.jwrwwk.cn 2019NIAN11YUE20RI 14:43 ZUOZHE:ZOUZHENJIE LAIYUAN:DIYICAIJING

  SUIZHUYILIAO、JIAOYU、YANGLAOCHENGWEIJINGJIZENGCHANGXINDONGNENG,FUER(JIYUNYINGTONG)LINGYUYINWEIYOUZHUHENGKUAYILIAO、JIAOYULIANGDACHANYEDEYOUSHI,POSHOUSHICHANGQINGLAI。

  SHANGHAIDIYIFUYINGBAOJIANYUANYUANYUANCHANG、CHUNTIANYIGUANCHUANGSHIRENDUANTAOJINRIJIESHOUDIYICAIJINGJIZHECAIFANGSHIBIAOSHI,MUQIAN,ZHONGGUOFUERCHANYEGUIMOYUEWEI2WANYI~4WANYIYUAN,ERWOGUOWEISHENGZHICHUDEZONGFEIYONGZAI6WANYI~7WANYIYUAN(2018NIANWEI5.8WANYIYUAN),FUERCHANYEDEGUIMOYUEZHANQUANGUOWEISHENGZHICHUZONGFEIYONGDEYIBAN。KEJIAN,FUERCHANYEYAOBITANGNIAOBINGHUOGAOXUEYADENGDANYIMANXINGBINGDECHANYELIANGENGCHANG、GENGDA、GENGKUAN、GENGSHEN。

多赢幸运飞艇  CONGFUCHANKEYISHENG、YUANCHANGDEJIAOSEZHUANBIANWEIZHENSUOJINGYINGZHE,DUANTAOSHENANFUERLINGYUDEYUNXINGGUIZE。“YUNYINGTONGLINGYUYOUZHUJUDADESHANGJI,SHOUYIFANGSHEJIJIUYI、SHENGYU、FUZHUANG、NAIFENDENGDUOGESHANGXIAYOUCHANYE。”TARENWEI,YAOZUOHAOZHEYICHANYEXUYAOLIANGDAYINSU,YISHIYAOJIANGMEIGECHUIZHILINGYUZUOJINGXI,ERSHIYAOYOUZHENGHEZIYUANDENENGLI。

  CONGXIANYOUDEFUERLINGYUWANZHENGCHANYELIANLAIKAN,YOUQIYILIAOSHUXINGCHUFA,SHENGJIMOSHIDUOWEIGAODUANZHENSUO,ZUIZHONGDEXIAOFEISHUXINGZEGUANCHUANLEZHENGGECHANYELIANDEXIAYOU。

  婦兒醫療機遇與風險并存

多赢幸运飞艇  FUERYILIAOLINGYUZHONG,CHANQIANSHAICHA、YINGXIANGZHENDUANDENGSHIZHONGYAODEZUCHENGBUFEN。BINGQIE,SHENGWUYIXUELINGYUZUIQIANYANDEZHENDUANJISHUDADUOZUIZAOYINGYONGYUCHANKE,BIRUWUCHUANGDNACHANJIAN、WAIXIANZICEXU、QUANJIYINZUCEXUDENG,YINCIYEBEISHOUSHICHANGGUANZHU。

  DUICI,DUANTAOXIANGDIYICAIJINGJIZHEJIESHI,BIRUZAIYINGXIANGZHENDUANFANGMIAN,KANYIGECHENGRENDEXINZANGXIANGDUIRONGYI,DANYAOKANTAIERDEXINZANG、SHENZANG,DUIQIZHENDUANDEZHUNQUELVJIUYAOQIUHENGAO,YINWEIZHONGJIANHUANGEZHUTAIERMUQINDEDUZI。

  CIWAI,GAODUANCHANKEZHENGSHOUDAOGENGDUOQINGLAI。SUIRANJIAGEJIAOGONGLIYIYUANGAOANG,DANYIFUWUWEIHEXINDEFEIGONGLIYIYUAN,SHOUDAOGENGDUOZHUNMAMAMENDEXUANZE。JUTONGJI,WOGUOGONGLIFUCHANZHUANKEYIYUANSHULIANGJIBENBAOCHIZAI65JIAZUOYOU,MINYINGFUCHANZHUANKEYIYUANZEYIMEINIAN56%DEDIZENGLVZHUNIANSHANGSHENG。

多赢幸运飞艇  ZHESHIYINWEI,YIFANGMIAN,ZAIYIXUEJISHUDECHENGGUOZHUANHUAFANGMIAN,QUBIEYUQITAKESHIZAIQICAISHENGJISHANGDEPIANZHONG,FUCHANKE、ERKELINGYUKAODESHIYISHENGBENRENHEFUWU;LINGYIFANGMIAN,MUQIANGUOJIACENGMIANDALITUIXINGDEYIBAOKONGFEIZAIFUERLINGYUDESHEJIYEBUDUO。

多赢幸运飞艇  “FUERLINGYUBUXUYAONEIMEDUODONGXI,YEMEIYOUTAIDUOSHEJIGAOZHIHAOCAIGUANLIDEDIFANG,ZHEXIEHEGUKE、XINZANGHUONAOKEDEGUANLIANKENENGHUIGENGDA。”DUANTAOBIAOSHI,XIANGDUIERYAN,ZHIFUFANGMIANCHONGJIJIAODADESHIZAIFUKEZHONGLIUDEYAOWUZHICHU、FUKESHOUSHUYONGDEQIANGJING,DANZHEXIEJIBENSHANGSHISUIZHUZHONGLIUKEHEWAIKESHOUSHUGONGTONGCHENGDAN。

多赢幸运飞艇  DANYUSHICHANGJIYUBINGCUNDE,SHIFUERYILIAOJIGOUDANGXIAMIANLINDEPODUOYIXUEFENGXIAN。

多赢幸运飞艇  DUANTAOGAOSUDIYICAIJINGJIZHE,YOUYUWOGUOPOUGONGCHANLVGAO,YOUXIEDIFANGSHENZHIGAODA50%,HUAIERTAIDENVXINGFASHENGDACHUXUESHENZHIZIGONGQIECHUDEFENGXIANHUIMINGXIANSHANGSHENG;LINGWAICUNZAIZHUYIPIDALINGSHENGYUQUNTI,TAMENYOUHUAIYUNNAN、YILIUCHANDENGZHUANGKUANG,XINSHENGERZERONGYICHUXIANQUEXIANYIJIBINGFAZHENG。

  CIWAI,ZUOWEIFUERLINGYUZHONGDEZHONGYAOYIHUAN,TAIERYIXUE(GONGNEIYIXUE)SUOSHEJIDETAIERJIBINGDEXIANGGUANZHENDUAN、ZHILIAOCUNZAIGUODUGANYUWENTI。

  WOGUOXINSHENGERCHUSHENGQUEXIANLVDEGUANFANGTONGJISHUZIWEI5.6%,ZHEBAOKUOGEZHONGKANDEJIAN、KANBUJIANDEQUEXIAN,YANZHONGDEYOUXIANXINBING、TANGSHIZONGHEZHENG、SHENJINGGUANQUEXIANDENG,QIEZHILIAOFEIYONGFEICHANGANGGUI。ZHONGGUOCHUSHENGQUEXIANJIANCEZHONGXINZHURENZHUJUNBIAOSHI:“YOUYUCHAOSHENGJISHUDESHENGJIJIWEISHENGXITONGJILIGENGDUODEJIANCEHEZHILIAODENGYIXILIEYUANYIN,GENGJIAXIWEIDE、YICHANGDEJIANCHULVZENGGAO,ERZHEXIERUANZHIBIAO、CHAOSHENGBIAOXING、CHANQIANDEBIAOXINGQUECHENGWEIHENDUOJIGOUDEZHIJIEZHENDUAN,DAOZHIFEIHELIZHILIAODEYIJU。”

  YINCIDUANTAOJIANYI,FUERYIYUANXUYAOZUOHAOCHANQIANZHENDUANBIAOZHUN、ZHUANJIAGONGSHIJIZHINANDENGXIANGGUANGUIFAN。

  婦兒診所面臨連鎖復制瓶頸

  2016NIAN,WOGUOQUANMIANFANGKAILEERHAIZHENGCE,FUERYILIAOZHANSHANGFENGKOU,DALIANGZIBENYONGRU。

多赢幸运飞艇  DANYOUYUJINLIANGNIANSHENGYUGUIMOBUJIYUQIDENGYINSU,FEIGONGFUERYILIAOLINGYUJINRULEXIPAI,ZHUDUOFUERZHENSUOMIANLINZENGCHANGXINGKUISUN、LIANSUOFUZHINAN、YISHENGZHILIANGLIANGYOUBUQIDENGQINGKUANG。

多赢幸运飞艇  BIRU,GONGKAIXIAOXIXIANSHI,JINNIAN7YUEMO,FUXINGYIYAOYI5.23YIMEIYUANDEDUIJIA,JIANGSUOCHIDEHEMUJIAGUQUANZHUANRANGGEIXINFENGTIANYU,HUOYIYUE16.47YIYUAN。

  HEMUJIAZAI2014NIANSIYOUHUATUISHIHOUBIANKAISHIZAIGUONEIERSANXIANCHENGSHIKUOZHANG,DANYINGLIWEIDAYUQI。2018NIANHHHGONGSI(ZHUYAOZICHANWEIHEMUJIAYILIAO)KUISUNEWEI1.7YIYUAN;2019NIANSHANGBANNIAN,HEMUJIAYEWUKUISUNDA8900WANYUANRENMINBI。

多赢幸运飞艇  YENEIHUANPUBIANRENWEI,FAZHANLUJINGSHOUXIAN、ZHIYERENTONGGANPIANDISHIYOUZHIFUERYISHENGTOUSHENCHUANGYEDEZHONGYAOYUANYIN,QIZHONGDADUOSHUYIKAISHEFUERZHENSUOBINGKUAISUFUZHIWEIZUIZHONGMUDE。

  NEIME,KAISHEFUERZHENSUODAODIGAIRUHEZUOZHANLVEGUIHUANI?QIZHONGDEHEXINJIUSHIYOUZHIDEYISHENGZIYUAN。YISHENGSHIFEIGONGYILIAOJIGOUDEGUANLIZHE,DUIYILIAOJIAZHIDETISHENGQIDAOZHIGUANZHONGYAODEZUOYONG。SHANGHAIXINHUAYIYUANQIANCHANKEZHUREN、AIERBEIJIAFUCHANKEYIYUANYUANCHANGYANGZUJINGSHUO:“WOMENZUIZHONGSHIDEHUANSHIYILIAOZHILIANG,MEIYOUYILIAO,FUWUZAIHAOYEBUXING。”

多赢幸运飞艇  DUANTAOYEJIANYI,FUERZHENSUOSHOUXIANYINGGAIZHUZHONGYISHENGQUNTIDEPEIYANG,“XIANZAIDEFUERLINGYUSHADOUBUQUE,QUEDESHIHAOYISHENG”。TARENWEIDEHAOYISHENG,JIJISHUHAO、FUWUHAO、RENPINHAO,JIEHEZHESANDAYAOSUDEYISHENGQUNTI,ZHISHAOHUANXUYAOYIDAOLIANGDAIDESHIJIANPEIYUCAINENGXINGCHENGGUIMO。

多赢幸运飞艇  “YAOXIANDAJIANZHUANYEDEYISHENGPINGTAI,BAOKUOYIXIEFUERYILIAOBIAOZHUNHUA、MOKUAIHUADEPEIXUN,XIWANGZAIWEILAINENGJIANGPINGTAIFUZHIDAOBAIJIA、QIANJIAZHENSUO,QIEBUHUIZOUYANG。”DUANTAOBIAOSHI,“ZHEYANGJIUKEYIZUODAOJINLIANGRANGHUANZHEYIKAOZHUANJIADANBUYILAIZHUANJIA。”

  DUANTAOHUANBIAOSHI,ZAISHANGYEMOSHISHANG,FUERZHENSUORUOYAOXINGCHENGLIANSUOHUA,HUANYAOYONGYOUFUNENGQUANPINGTAIDECHAONENGLI。ZHEXIENENGLICHULEYAODUILINCHUANGYIHURENYUANJINXINGPEIYANG,HUANYAOSHANYUWAJUEYUNYINGGUANLIREN,ERMUQIANDADUOSHULIANSUOZHENSUODOUBUJUBEIZHEXIENENGLI。“LIANSUOKUOZHANGHOUDEZHENSUO,YIDINGXUYAOQIANGDADEZHIDU、TIXIHERENCAIQUCHENGZAI,ZHEYESHISHANGHAIMEIHUA、HANGZHOUMEIHENANYIFUZHICHUDIERJIADEYUANYIN。”

  母嬰產業在細分市場尋找突破口

多赢幸运飞艇  JIUFUERCHANYEWEILAIQUSHIERYAN,DUANTAORENWEI:“QIYEBUKENENGXIANGZHIQIANNEIYANGCUFANGFAZHAN,JIEXIALAIYINGGAIZHUANYEDIZUOXIFENSHICHANG,BIMIANZAITONGYIGESAIDAOSHANGZUOWUXUJINGZHENG。”

多赢幸运飞艇  YUNYINGTONGGAINIANTUOKUANLEFUERLINGYUDECHANYELIAN。CHULEYISHANGSUOTIDAODEFUERYILIAOSHUXING,QIXIAOFEISHUXINGZEBAOKUOLEYINGERYI、SHI、ZHU、XING、YU、JIAODENG,GAIBANKUAIGUIMOPANGDA,DANQUEFAJIZHONGDUHEBIAOGANXINGQIYE。

多赢幸运飞艇  GENJUZHONGGUOCHANYEXINXIWANGDESHUJU,WOGUOMUYINGXINGYEDEZONGTIGUIMOCONG2011NIANDE1.11WANYIYUAN,SHANGSHENGDAO2017NIANDE2.59WANYIYUAN,NIANFUHEZENGSUDADAOLE15.2%。

  YUCITONGSHI,GENGDUODEMUYINGCHANYEZAIXIFENSHICHANGZHONGXUNZHAOTUPOKOU。

  LIRUZAINAIFENLINGYU,ZHONGGUOJIBINGYUFANGKONGZHIZHONGXINFUYOUBAOJIANZHONGXINFABUDE《ZHONGGUOCHENGSHIYINGYOUERGUOMINLIUXINGBINGXUEDIAOCHA》XIANSHI,2SUIYIXIAYINGYOUERJIACHANGZIBAOCENGFASHENGHUOZHENGZAIFASHENGGUOMINXINGJIBINGZHENGZHUANGDEYINGYOUERBILIGAODA40.9%,2SUIYIXIAYINGYOUERGUOMINXINGJIBINGZONGHUANBINGLVWEI12.3%。YINCI,BUSHAOZIBENBIANMIAOZHUNLETESHUPEIFANGNAIFENZHEYICHUIZHILINGYU,BIRUJINNIANGANGGANGSTZHAIMAODEBEIYINMEI。

  CIWAI,YIDIANSHANGSHEQU、MUYINGLINGSHOUWEIDAIBIAODEQIYEKAISHIFALI。BIRU,QUNIAN11YUESHANGSHIDEBAOBAOSHUMUQIANZONGSHIZHIYUEWEI38.5YIYUAN;YONGYOU200DUOJIAZHIYINGMENDIANDEAIYINGSHI,SHIZHIYUEWEI40.66YIYUAN,JINNIANSHANGBANNIANDIANZISHANGWUPINGTAIXIAOLIANGWEI3165.89WANYUAN。

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